Toyota

Why is Toyota killing it? Well there's always sort of a mystical unknowable ingredient for much success, but Toyota is doing several things that most aren't doing.

• Will go 200,000 Miles
• Last 20 years or more 
• The miles per gallon is competitive
  
• Require few trips to the shop
• The engine light stays off
• They aren't the fastest, but fast enough
• They have good styling, but not fantastic
• The front bumper will clear curbs.
• They cost a little more, but not too much

When you look at that list there isn't anything that jumps out at you. Every manufacturer can tell you stories of some of their cars that go more than 200 thousand miles or last 50 years. They can tell you stories about how they're styling is better and how they're cheaper and still good quality. In fact they can argue all day long that they do everything on the list better cheaper. But in reality they don't. Most of their cars won't go 200,000 miles without a major overhaul of something. And most cars simply will not last 20 years. It's hard to understand until you experience it, but they just fall apart. So Toyota is killing it. People are paying more and more for cars and they need to last longer and longer and go further and further. Car manufacturers need to sell you a car, so most manufacturers try to make one that will last as long as everybody else. Currently most cars will last a little over 100,000 miles without major problems. But Toyota's killing it.

 So you won't sell people cars as often, but they almost certainly will come back. If you keep that trend up long enough everyone else loses.

Toyota is killing it.

 

 

 

Oops.

 

 

May God be true and man a liar.

Or at least wrong at times.